Woman learning computer skills with Grow Digital Cornwall

Digital Marketer Apprenticeship

DIGITAL MARKETER

Whether you're looking to start a new career in digital marketing, or want to receive advanced digital marketing training in your current role, the Digital Marketer apprenticeship can give you the skills you need to reach your goal.

What does a Digital Marketer do?

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the overall marketing plan or campaign. The marketer will often work to marketing briefs and instructions. They will normally report to the business owner, a digital marketing manager, a marketing manager or an IT manager.

What will you learn?

The Digital Marketer apprenticeship will take you through three modules of learning. Mainly, you will be developing the skills to strategise and manage online marketing campaigns which may include social media, website building and management, basic coding principles, e-commerce, search engine optimisation, email marketing, digital design (like Photoshop) and much more. You will also learn how to understand and use the information that you get back from interactive platforms and how to create and work to a strategy for an organisation.
For a detailed break-down of the modules, please get in touch.

Entry Requirements

There is no age restriction for apprenticeships other than being over the age of 16. You can even join an apprenticeship as part of an existing role you have at an organisation. You can do an apprenticeship if you already have a degree, depending on the degree.
When selecting a new apprentice, individual employers will set the selection criteria. This might include qualifications, relevant experience and/or an aptitude test, depending on the industry.
Employers are most likely to be looking for a proven passion for digital and social media.

Is it suitable for you?

- Are you creative?
- Do you enjoy writing and communicating with people?
- Can you be professional online and off?
- Can you see 'the bigger picture'?
A Digital Marketer needs to be able to engage people online: this requires thinking of ideas for any number of things including pictures, films, web pages, blogs, emails and conversation starters that will help the business gain traction. One of the key skills is communication and copy-writing, so clear writing skills are very useful. A Digital Marketer is representing their business online, but also needs to be a team player and a useful addition to the team which requires all-round professionalism.
Each activity that a Digital Marketer undertakes is a link in a chain, or part of an overall strategy. Each piece of content that enters the online world is enforcing a message about a business and is aiming to engage the people who see it for a specific purpose. You need to be able to see how your actions connect to the wider brand and goals of the place that you work.

How much time is spent in the classroom?

Most of the learning is at your place of work with the support of your colleagues and your tutor. You will spend up to 30 days over the 18 months in guided or classroom learning, depending on what learning is required.

Typical Job Roles

In a business, you may have a variety of responsibilities. If you are working with a small team, it can sometimes be a case of 'all hands on deck'. You may have responsibilities that include more than just the digital marketing, but will help you to build solid experience in a business environment. Some examples of job roles that a Digital Marketer might have are:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

English and Maths

Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.

Professional Recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS (British Computer Society).

Duration

The duration of this apprenticeship is typically 18 months.

Level

This is a level 3 apprenticeship.

Want to become a Digital Marketer Apprentice?

Contact us on 01736 333700 and email your CV to recruitment@digitalpeninsula.com