Penzance’s businesses and customers have recently launched the #WDYT campaign which aims to help high streets and businesses increase their footfall through digital activity. The campaign works by amplifying the message of businesses that join on their influencial social platforms as well as giving businesses daily tips and ideas, online resources and even face-to-face coaching. Sign up here.
Whilst helping businesses to gain more followers and interactions which turn into footfall and sales, the campaign also brings up the whole area's digital presence.
At the point of launching, Penzance ranked 96th place in the Digital Influence Index out of 1,314 UK towns and cities, which isn't bad. However, since launching #WDYT, the town has already risen from 96 to 75 in the Digital Influence Index rankings, with even more retailers signing up and getting involved.