What It's Like To Be A Digital Marketing Apprentice

Digital Peninsula Networks Digital Marketing Apprentice stood infront of DPN centre

What attracted you to the Digital Marketer Apprenticeship?
I was unsure about what direction I wanted to take my career in after college and what would be not only accessible but affordable for me at 19. Before working at DPN, I'd been working during the summer freelancing in graphic design but I wanted to progress further into the industry, without having to go to university straight away. The majority of creative placements were wanting experience in marketing or with university qualifications and plenty of intern experience – which I wouldn't be able to have yet. I'd initially thought apprenticeships were just for after school, 16-18yrs olds so I was pleased to discover that there was still an opportunity for me to undertake one and further my skills, without having to pay for additional courses and struggle to fit them around work life.

What were you up to before you started this apprenticeship?
Prior to the digital marketing apprenticeship, I worked freelance as a graphic designer & illustrator – creating stationary designs, packaging and commissioned artwork. The majority of these businesses were start-ups or SME's. I was also working part-time in an alternative hair salon, central to Penzance.

What have the first few months of your apprenticeship been like?
My first few months at DPN have been really enjoyable. I've found that my idea of marketing is very different from the reality of it. This apprenticeship has really changed my perspective of marketing as it is extremely interesting and strategic. It's far more in-depth than I'd initially thought with all the research and analysis that goes on behind all the ads and sales. I've been really satisfied with how engaging the course has been so far, especially since completing my first module in Digital Marketing. I can already see how these skills will benefit me in my career. Not only in my current job but also in future employment and my own freelance work. In addition to the digital marketing course, I've also had access to DPN's funded training on WordPress, MailChimp, Photoshop and Social Media. These have really aided me in applying the skills I've learnt on the Digital Marketing Apprenticeship and have given me a solid foundation for progressing my career.

What is the most interesting thing you've learned been so far?
The most interesting thing I've learnt so far is how marketing is forever adapting to the changing and adjustments being made in new technology all the time. Things have changed just in the short time I've been at DPN and Social Media is always adding in new ways to connect and market all over the world. Since I've grown up with social media and smartphones, I've never really noticed and appreciated how marketing has had to adapt and keep up with trends all the time and more than often, try and predict and build for future changes. This includes changes like how we currently live in a customer-first climate, which in the near future be moving towards societal marketing.

What are you planning to do with your apprenticeship?
I've got many different directions I'd like to take my apprenticeship. This qualification and additional training have allowed me to have a wide scope in the direction I'd like to further my career. I'd like to carry on with DPN once the apprenticeship is over, but I'd also like to work more in the Graphic Design & Illustration industry. The long term goal is to one day work as a freelance artist, but that's a long way away yet and I want further my current knowledge and grow my confidence and skills before doing so. I now have a deeper understanding in how useful digital marketing and social media skills are and how they will assist me in future jobs as vital additions to my CV, whatever career path I decide to follow.